The range of services is broad − from detailed business reviews of parking tech start-ups (DIVVY and BaseUp) through commercial application of technology (Westpac) to property, with a DA to construct 3,950m2 of office space on top of the Eureka carpark in Melbourne for Wilson Parking. At a REIT level, both DEXUS and Charter Hall have utilised ParkScience.

When astutely implemented increasing capacity or parking rates are two ways of improving your assets revenues. However there are a number of more sophisticated methods that can be utilised depending on the profile of the site and its customers. Parking is a dynamic business - and the profile of a site and its customer base can change very rapidly.

What you as an asset owner want from your car park will open the door to the options available to achieve these goals. Analysis is done on a site by site level breaking down the business into each product that is offered to customers, how it is priced, where they park within the car park and the technology that provides them with access.

The advent of cheap and reliable data transfer has been the catalyst for technology driven change. The only certainty is data transfer will continue to get quicker and cheaper. This will challenge the traditional providers of access control equipment who are using platforms that are expensive to install, maintain and rely on restrictive proprietary software.